"We're here, we understand our position in the industry," Zeiss discusses its new lenses and new approach

Photo: ZEISS In the build-up to the announcement of Zeiss' new 50mm and 85mm F1.4 Otus ML lenses for full-frame mirrorless, we spoke to Tony Wisniewski, Senior Manager, Creative Arts,Zeiss Cinema and Photography. The new lenses are Zeiss' first photo-focused releases since the Otus 100mm, nearly six years ago, during which time there were rumors that the company had left the industry. Where have you been? Wisniewski says it was more of a pause: "Back before the pandemic, CIPA was being very dire...